Fuel Cafe

fuelcafe.com
Fuel Cafe logo

Fuel Cafe opened 20 years ago,

starting a new kind of Milwaukee cool, and is the original Fuel Cafe.

Description

When it started, some of us were just out of high school and spent a lot of time trying to pick up our cool. While we may have failed, Fuel's owners went on to help create a restaurant scene in Milwaukee that's vibrant and a complete change of pace.


Strategy

The challenge of building a website was trying to push the media to be as cool and different as the cafe itself.  Technically, it's a one-page site, but it also moves in unexpected directions, and things fit into other things. As such, it's fun to explore and learn about the history, menu and buy some merch. 


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