The School of American Ballet

www.sab.org
The School of American Ballet logo

Iconic choreographer George Balanchine’s first effort when he moved to the United States was to start a dance school

to develop dancers in his classical technique. In 1934, with the help of philanthropist Lincoln Kirstein, the School of American Ballet opened its doors. 

Description

Today, it continues to be the premier ballet academy in the United States, and as the associate school for the New York City Ballet, it trains more students who go on to become professional dancers than any other school.

 


Strategy

Byte Studios has been working with SAB since 2006, and in 2013 launched a fresh, modern update to the site's design while maintaining the overall integrity of the brand. Not only does the site still convey the richly textured history of SAB, but it also shares its passion and commitment to the future of dance, while inspiring generations of dancers yet to come. As a premier arts organization in NYC, the site needs to be both beautiful, flexible and easy to direct, all while communicating its efforts to further the world of dance.

 

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