WasteCap

wastecap.org
WasteCap logo

WasteCap Resource Solutions, Inc is a nonprofit

whose mission is to provide waste reduction and recycling assistance for the benefit of business and the environment. 

Description

Since their start in 1996, they’ve been able to divert over 618,000 tons of construction and demolition waste from landfills. It’s easy to see that WasteCap is doing very important work, and we were thrilled to help them communicate their message more effectively online.

 

Strategy

A part of WasteCap’s recycling process is salvaging & reselling the appliances, furniture & other materials they find in deconstruction, so, thrifty DIYers that we are, we were already aware of their business. When they came to us, they simply wanted a site that offered them a better CMS than the broken Wordpress build they had at the time. Then, as we talked more, we discovered that they wanted to be able to promote their new salvaged-item warehouse to the public. The website is of course a great place for that, so we built them a database where they could easily add photos, prices & specs for all their latest on-sale materials, fully equipped with a search, a set of dynamic categories & a way for customers to subscribe to their feed. They’re website now appeals not only to business owners, but other user groups like the general public as well as certain, thrifty web developers.

 

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