The Wisconsin Women's Business Initiative Corp.

www.wwbic.com
The Wisconsin Women's Business Initiative Corp. logo

The Wisconsin Women's Business Initiative Corporation (WWBIC) has provided business and financial education along with access to capital and financial products to women, people of color and low-income people for more than 25 years.

WWBIC’s impact is seen through the business owners and entrepreneurs who have created opportunities for themselves and their employees - 8,000 and counting.


Strategy

WWBIC gave us the opportunity to ask a lot of questions and really understand the value they deliver, which ultimately allowed us to distill their goals, use cases and value into a clear, simple navigation and messaging system on the website. We also created a member system that allows folks to sign up and apply for a loan on the site, fill out their required information, sign up for classes, pay for application and class fees, and connect them online through to financial organizations in a seamless experience.

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